Brand Protection & Design

MeetGavel is a fictional legal tech startup created to showcase trademark protection and brand identity development. This project simulates the full branding process, from logo and typography creation to intellectual property strategy, illustrating how a strong visual identity works alongside legal safeguards to protect and support a growing business.

Typography-based logos require careful consideration of font selection, letterform modification, and spacing. Our approach focuses on creating distinctive wordmarks that can be registered as trademarks and defended against infringement.

For MeetGavel, we selected Inter Tight, a modern and versatile sans-serif typeface from the open source Inter font family. Its condensed letterforms and clean geometry offer a contemporary, professional tone suited for a legal tech brand. Being open source, Inter Tight allows for commercial use and modification, making it a practical choice for branding while maintaining full compliance with intellectual property best practices.

Light Mode Variant

Dark Mode Variant

Graphic marks and visual identifiers serve as powerful brand assets when properly designed and protected. We develop unique visual logos with careful attention to distinctiveness, scalability, and legal defensibility.

For MeetGavel, the visual logo features a stylized gavel icon, representing authority, clarity, and the legal focus of the brand. The icon is enclosed within a purple rectangle, providing a bold and recognizable frame that ensures strong contrast and visibility across both light and dark backgrounds. This design choice supports consistent usage across platforms while reinforcing the mark's distinctiveness — a key factor in achieving and defending trademark protection.

Light Mode Variant

Dark Mode Variant

Brand collaborations and partnerships present unique opportunities for expanding visibility while maintaining brand integrity. Our approach to partnership branding focuses on preserving each brand's identity, ensuring visual harmony, and protecting intellectual property throughout all co-branded materials.

When pairing the MeetGavel wordmark with partner logos, maintain balanced spacing, clear hierarchy, and consistent sizing. Logos should never be distorted, altered, or used outside their approved formats. Co-branded designs must be reviewed and approved by both parties to ensure alignment with each brand's standards and to uphold trademark guidelines.

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Correct: Partner logo height at 30px

Partner logos should maintain consistent height with MeetGavel's wordmark for balanced co-branding.

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Incorrect: Partner logo height at 24px

Undersized partner logos create visual imbalance and diminish the impact of co-branding efforts.

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Correct: Partner logo color #0A0A0A

Deep black provides optimal contrast and ensures partner logos maintain their visual integrity alongside the MeetGavel brand.

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Incorrect: Partner logo color #6E6E6E

Gray tones reduce partner logo visibility and weaken brand presence in co-branded materials.

Typography forms a crucial part of brand identity beyond just the logo. For MeetGavel, we use the Inter Tight type family exclusively to maintain consistency, clarity, and professionalism across all brand materials.

Inter Tight offers a full range of weights — from 100 (Thin) to 900 (Black) — along with italic variants and bold styles that support flexible, expressive hierarchy. This allows for everything from subtle captions to bold headlines, all within a unified visual system. Our typography system defines usage by weight and tone, such as using Medium (500) for body text, Bold (700) for emphasis, and Black (900) for key headers or callouts.

As an open source typeface, Inter Tight is free for commercial use and modification, making it both legally safe and technically adaptable. Clear implementation guidelines ensure it's used correctly in digital, print, and co-branded contexts without compromising legibility or brand cohesion.

Our brand voice is how we express our mission and values in all written documents. This section outlines key dos and don'ts for brand language, including how we describe our tools, reference partnerships, and attribute technology or content. These guidelines help ensure that all communications reflect MeetGavel's values.